Visual thinking has always been the way I responded to my environment. It engaged my interest in arts and eventually led to my enrollment in Visual Arts and Graphic Design studies. In 1999, I studied Graphic Design at Santa Monica College in LA. During this time, I learned methodological approach to design through creative exploration of the founding elements of graphic design and visual communication -- shape, color and typography. I complemented my last year of studies with working in a Photography Studio and gaining invaluable experience in creative and technical
aspects of photography.
From 2001-2002, I had an unique opportunity to be a part of a creative team at S Team Advertising in Belgrade associated with SAATCHI&SAATCHI. From 2002-2003, I worked as a Graphic Designer at Ovation – BBDO. In 2003, wanting to pursue my studies further I enrolled in the Design Art Department at Concordia University in Montreal. Falling in love in with this great city, I have decided to stay here and presently work as a full-time freelance graphic designer and web design consultant.
I favor an exploratory, investigative approach to design. As I have been in the situation to design for specific cultural environments, I have felt how much of a social construction design really is and how cultural values, tools and technologies specific to each social milieu are reflected in it. The experience demanded broader research ‘routine’ and triggered my interest in many other subjects: sociology, pop-culture, television. This exposure to new ideas, constant learning and discovery; the exploratory aspect of design, is my boundless source of inspiration.
…Ideally, I strive to find an unconventional approach to any design assignment I get. I find it rather stimulating to have a little twist or an element of surprise incorporated in the work, something that would inspire for an alternative reading of the subject. I believe this is an effective way to reach the audience as it opens up space for an original, free thinking/interpretation of the subject.
PDF version of a CV is available on request.
